Shops & E-Commerce
Online shops that make buying easy: product pages that sell, a checkout without friction, and a setup your team can run day to day.
Based in Hamburg, Germany, working remotely with clients across Germany and abroad, in German or English.
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In a shop, every extra click costs sales. I design and build online shops where products are easy to find, product pages answer the questions that stop a purchase, and the checkout gets out of the way.
Scope: what’s included
- Platform choice: a hosted shop system, an open-source platform or a custom storefront with a payment provider, depending on catalogue size, markets and team.
- Catalogue and navigation: categories, filters and search that match how customers look for products.
- Product pages: images, variants, prices, delivery times and the details that build trust, such as returns and reviews.
- Checkout and payments: guest checkout, the payment methods your customers expect, clear shipping costs and taxes.
- Operations: order emails, invoices and connections to stock, shipping and accounting.
Conversion: where shops lose buyers
Most lost orders happen at the same few points, and I check those first, in new shops as well as in audits of existing ones. The details are in Online shops: what makes a checkout work.
Process: how it works
- Requirements: products, markets, payment and shipping, existing systems.
- Concept and design: category structure, product page, cart and checkout.
- Build and integrations: shop, payments, shipping and the tools you already use.
- Testing: test orders with every payment method, on several devices.
- Launch and training: go-live and a walkthrough of daily tasks for your team.
Result: what you get
A shop that feels like your brand, sells on phones as well as on desktops and can be run without calling a developer for every product.