ChrisMaehl, web design and development in Hamburg
Websites and digital products
Developer, Project Manager, Advisor, UI/UX Designer
Design, code,
AI automation.
Working worldwide.
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Marketing websites and digital products that look stunning and work flawlessly.

How I
work
Most of my client work is confidential, and it stays that way. Instead of client names, here is what I bring to every project: the disciplines I cover, how I work and the tools I use.
In short
Capabilities
Design & Interface
Brand, UI and UX in a single workflow, from the first wireframe to the tokens the code runs on.
Web Development
Marketing sites, web apps and PWAs: fast, accessible and built to grow with.
From static Astro builds to interactive SvelteKit or Next.js frontends: component libraries in Tailwind, animation with Motion and GSAP, deployment on Vercel, Fly.io or your own server. Performance, accessibility and SEO are part of the build, not an afterthought.
Backend & APIs
The logic behind it: invoicing, payments, marketplaces, accounts and reporting.
Strategy & Marketing
Positioning, copy and campaigns that make a product visible and sellable.
Naming, brand identity, landing pages, pitch decks and marketing material, plus SEO strategy and campaign creative. I translate what a product does into a story people understand, in German and English.
Stack
- SEO
- GEO
- Copywriting
- Branding
- Campaigns
Interactive Experiences
Browser games and playful interfaces that load fast and feel good on mobile and desktop.
Game loop, input handling, obstacle logic, score systems and small animations written by hand in JavaScript, with Go and PocketBase backends for persistent data, leaderboards and stats.
Stack
- Vanilla JS
- Canvas
- Go
- PocketBase
Project Management & QA
Scope, plan, team and release: projects that arrive on time and stay stable.
I write the proposal, plan the milestones, coordinate designers and developers, test every release before it goes live, streamline repetitive workflows with AI and stay on board afterwards for updates, monitoring and growth. Confidential by default: most of my work never carries a name.
Stack
- Scoping
- QA
- CI/CD
- AI Automation
- Handover
Concepts

STUDIO FORME.Concept · Fitness 
Drift Oak CoffeeConcept · Coffee roastery 
BirdlaunchConcept · Creative studio 
Cozy LoftsConcept · Real estate
Design that sells
Code that lasts
I take your product from the first sketch to a live launch. Design, development and marketing from one person, so nothing gets lost between agencies and your brand speaks with one voice.
Explore servicesDevelopment
Websites, shops and web apps built on clean code that stays fast, secure and accessible as you grow. I take care of CMS setup, updates, backups and monitoring, so your site keeps running while you focus on your business.
Design
Interfaces people enjoy using and brands they remember. I design UI and UX in Figma, build design systems that hold up at scale and give every screen a clear job.
SEO & Marketing
Getting found is half the battle, in search engines and in AI answers. I plan SEO and GEO, write landing pages and run campaigns that bring the right people to your site and give them a reason to get in touch.
Beyond the code
Naming, brand systems, print, photo and video, QA, project management and AI process optimization. Years of startup work taught me to fill whatever gap a project has, so you don't need five different freelancers.
From level 1
to launch
Five clear steps and no surprises. You always know what happens next, what it costs and when it goes live.
Phase 1
Inquiry
& discoveryTell me about your project, your goals and the websites you love. In a short call we pin down what you need, what matters most and when it should go live.
Phase 2
Proposal
& planningYou get a clear proposal with scope, timeline and price. Once you say yes, we gather the material and lock in the milestones.
Phase 3
Production
& iterationI design and build in short rounds. You see real progress early, give feedback and we adjust along the way, so the result fits from day one.
Phase 4
Testing
& launchEvery page gets tested on real devices before launch. We go live together and you receive all files, logins and a short handover.
Phase 5
Ongoing support
& growthAfter launch I stay on board for updates, new features, SEO and anything else that helps your project grow.

My current
save game
Teams from Germany to Australia taught me to work where different perspectives meet. Off the clock I hunt for hidden places or tweak my terminal config until it is perfect. I like hard problems, short feedback loops and people who care about the details.
Memory Card10/15
- Worked in 8 Countries
- Team Player
- Builder
- Problem Solver
- Analytical
- Creative
- Trend Awareness
- Planning
- Night Owl
- AI Process Optimization
Save history
- yes!devs GmbH(main)2026 – Today
- Bitsliced2021 – 2024
- LITT Global Inc2019 – 2021
- Enidaso e.V.(non-profit)2018 – Today
- Homepage Helden GmbH2018 – 2019
- Chris Maehl(freelance, contractor)2017 – Today
- yes!devs GmbH2017 – 2018
- SAE Institute GmbH2017
- Apple(retail)2015 – 2017
- Middlesex University(education)2015 – 2018
- SAE Institute Hamburg(education)2014 – 2016
- Goodgame Studios2013 – 2014
NEED A
HINT?
What is a marketing website?
A marketing website has one job: winning customers. It explains what you offer, builds trust and leads visitors to one clear action, like booking a call, buying a product or signing up for a newsletter. Strong design, clear copy and fast loading all work toward that goal.
How much does a project cost?
Every project is priced by scope and complexity. Websites start at €5,000 and most projects land between €6,000 and €15,000. For standalone creative work my rate is €400 per half day or €750 per full day. You get a clear price in the proposal before any work starts. All prices are net, plus VAT, as I work exclusively with businesses and self-employed clients.
How long does a project take?
Most projects take between 2 weeks and 2 months. A focused landing page can go live quickly, a web app with a backend needs more time. You get a realistic timeline together with the proposal.
Do you work internationally?
Yes. I have worked in 8 countries, with clients and teams from Germany to Australia. Different time zones are part of my routine, and as a night owl I'm easy to reach late in the day too.
How does payment work?
50% upfront and 50% at handover. For international payments I recommend Wise, but other methods work too. For startups I'm open to performance bonuses or equity.
Do you offer discounts?
Registered non-profits and student projects get 20% off. New web developers and designers can get a free website audit.
What's your design philosophy?
Less, but better. Every element has to earn its place, and everything that convinces your visitors stays. The result feels calm and still sells.
Good products don't happen by accident. Ready for co-op?
Your project
starts here
Got an idea, a deadline or a website that needs a fresh start? Book a call or send me a message and let's see what we can build together.
Saved
games
What I build, test and learn along the way. Written down so you don't have to find out the hard way.
