Websites & Landing Pages

A website is often the first conversation a business has with a new customer. It has a few seconds to answer three questions: what is this, is it for me, and what do I do next. I design and build websites and landing pages around exactly those questions.

Scope: what’s included

• Structure and content: sitemap, page goals and the copy that carries them, so every page has one clear job.
• Design: a layout that fits your brand, from the first view above the fold to the footer, for phones first and large screens second.
• Development: clean, semantic code on a stack that fits the project, from static sites to a CMS your team can edit.
• Basics done right: performance, accessibility (WCAG), SEO and GEO foundations and analytics where you need them.
• Launch: redirects from an old site and a final check across browsers and devices. Domain, DNS and hosting run in your own accounts; I help you set them up.

Landing pages: one page, one goal

A landing page is built for a single action: book a call, sign up, buy. I build them for campaigns, product launches and services, and set them up so headlines and offers can be tested. What belongs above the fold and what a landing page leaves out is covered in Landing pages: what belongs above the fold.

Process: how it works

1. Brief: goals, audience, competitors, content you already have.
2. Wireframes: structure and priorities, before any visual design.
3. Design: key pages in full detail, then the rest of the system.
4. Build: development with regular previews you can click through.
5. Launch and handover: go-live, documentation and a walkthrough of how to edit.

Result: what you get

A site that looks like your brand, works on every device, is found in search and AI answers, and gives visitors a clear next step.