SEO & On-Page Optimization
Search engine optimization that brings the right visitors: technical foundations, on-page optimization and content that ranks, measured in reach and enquiries.
Based in Hamburg, Germany, working remotely with clients across Germany and abroad, in German or English.
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Search engine optimization (SEO) makes sure people find your website when they search for what you offer. It isn’t a trick applied once, but the combination of a clean technical base, pages that answer real questions and a site others want to link to.
Technical: the foundation
- Crawling and indexing: search engines can reach every important page, and only those.
- Speed and Core Web Vitals: fast loading, quick responses and stable layouts, on phones first.
- Structure: clean URLs, a logical page hierarchy, sitemaps and redirects.
- Structured data: schema markup that tells search engines what a page is about, for richer results.
- Languages: correct hreflang setup for multilingual sites.
On-page: every page optimized
- Search intent: each page targets the questions behind a group of searches, not just a keyword.
- Titles and descriptions: written for the result page, where the click is decided.
- Headings and content: a clear structure that answers the question early and goes deeper below.
- Internal links: connections between related pages, so visitors and search engines find the way.
- Images: descriptive file names, alt text and modern formats.
Rankings & reach: measured over time
SEO results build up over months. I track rankings for the searches that matter, visibility and, most importantly, the visits and enquiries that come from search. Regular reports show what moved, why, and what comes next.
Result: what you get
A site search engines understand and trust, pages that rank for what your customers search, and reporting that ties rankings to business results.