SEA (Search Engine Advertising)
Search ads that reach people at the moment they search: campaign structure, keywords, ads and landing pages, optimized for enquiries and sales.
Based in Hamburg, Germany, working remotely with clients across Germany and abroad, in German or English.
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Search engine advertising (SEA) puts your offer at the top of the results for the searches you choose, from the first day. You pay per click, so the work is in making every click count: the right searches, ads that promise what the page delivers, and a landing page that turns the visit into an enquiry.
Fit: SEO or SEA
SEA brings visibility right away, for as long as the budget runs; SEO builds visibility that stays. When ads are the right tool and how both work together is covered in SEO or SEA: when search ads make sense.
Scope: what’s included
- Keyword research: searches with buying intent, and negative keywords to exclude the ones that only cost money.
- Campaign structure: campaigns and ad groups by topic, so ads and landing pages match the search.
- Ads: headlines and descriptions written and tested in variants, with extensions for links, calls and locations.
- Landing pages: dedicated pages for the most important campaigns, built for one action.
- Conversion tracking: enquiries, calls and sales measured in a privacy-compliant way, so bids can be optimized for results, not clicks.
Optimization: ongoing
Campaigns are reviewed regularly: search terms, bids, ads, landing pages and budget distribution. Reports show cost per enquiry or sale, not just clicks and impressions.
Result: what you get
Campaigns that reach people when they’re ready to buy, a clear view of what each enquiry costs, and steady improvement over time.