GEO (Generative Engine Optimization)
Generative engine optimization: making your business visible, correctly described and cited in AI answers from ChatGPT, Claude, Gemini, Perplexity and AI search.
Based in Hamburg, Germany, working remotely with clients across Germany and abroad, in German or English.
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More and more people ask AI assistants instead of typing a search. The answer they get names a few businesses and links to a few sources. Generative engine optimization (GEO) makes sure your business is among them, and that what the AI says about you is correct.
Basis: built on good SEO
AI assistants with web access search, read a handful of pages and write their answer from them. Much of GEO therefore builds on good SEO, with a few additions. How assistants choose their sources and what makes content quotable is explained in GEO: how a website gets cited in AI answers.
Scope: what’s included
- Readable for machines: clean HTML, structured data and an llms.txt file that summarises your site for AI systems.
- Quotable content: clear definitions, direct answers, facts and numbers in short paragraphs that can be cited as they are.
- Consistent facts: name, offer, location and contact details identical on your site, profiles and directories.
- Mentions and sources: being present on the sites AI systems read for your topic, such as reviews, directories and industry media.
- Access: deciding which AI crawlers may read your site, and making sure the ones you want aren’t blocked.
Measurement: checking what AI says
I check regularly how the main assistants answer the questions your customers ask: whether you are mentioned, how you are described and which sources are cited. That shows where content or presence is missing and whether changes have an effect.
Result: what you get
A site that AI systems can read and cite, a business that is described correctly in AI answers, and regular checks of how that develops.