Naming
Names for companies, products and services that are memorable, easy to say and fit the brand: developed, tested and ready to use.
Based in Hamburg, Germany, working remotely with clients across Germany and abroad, in German or English.
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A name is used thousands of times: on the website, in conversations, in search, on invoices. A good one is easy to say, easy to spell, says something about the business and is still free to use. Finding one that meets all of these takes method more than inspiration.
Process: from brief to shortlist
A brief on what the name has to do, directions to explore, a broad long list and a shortlist tested for sound, spelling, meaning in other languages and fit with the brand. Each step, and the types of names to choose from, is described in Naming: how a product gets its name.
Checks: usable online
Every short-listed name is checked for free domains and social media handles, so the name works on the web from day one.
Beyond the name: making it work
A name works best with a tagline that explains it, a story behind it and a visual identity that carries it. On request, naming continues directly into brand design.
Result: what you get
A short list of strong, checked names with their reasoning and a recommendation.