Webflow
Webflow is a visual website builder with a built-in CMS and hosting. When it's a good fit for marketing teams, and where its limits are.
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Webflow is a hosted visual website builder. Layouts are built visually on a canvas that maps closely to real HTML and CSS, and a built-in CMS handles collections such as blog posts, team members or case studies.
Strengths: what it’s good at
- Design freedom: precise layouts and interactions without the restrictions of templates.
- Marketing independence: teams can create and change pages without a developer.
- CMS collections: structured content with templates for list and detail pages.
- Hosting included: fast global hosting, SSL and updates handled by the provider.
Limits: what to consider
Complex logic, user accounts and large catalogues reach Webflow’s limits quickly. Content and design live on the platform, so moving away later means a rebuild, and pricing depends on plan, CMS items and editors.
Use: when I choose it
For marketing websites and landing pages where the marketing team wants to work on its own, with a clear component system and class naming, so the site stays consistent as the team builds new pages.
